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Tracking & Analytics

Easily connect your store to Google and Facebook (Meta) to track visitor behavior and sales.

Choose Your Tracking Mode

To avoid double-counting data, please choose one method:

  1. None: Choose this if you are already using the official Shopify apps for Google & YouTube or Facebook.
  2. Direct Injection: The simplest method. It just adds the basic tracking code to your site. Good for simple page view tracking.
  3. Theme Integration: A smarter method that tracks specific events like "Add to Cart" or "View Product".
  4. Custom Pixel (Recommended): Uses Shopify's modern "Web Pixels" technology. This is the most accurate and secure way to track data.

How to Set Up

  1. Go to Theme Settings > Tracking & Analytics.
  2. Enter your IDs in the fields provided:
    • GA4 Measurement ID: Starts with G- (e.g., G-ABC123456).
    • Google Ads ID: Starts with AW- (e.g., AW-123456789).
    • Meta Pixel ID: A long number string (e.g., 123456789012345).

UTM Tracking (Advanced)

  • Order Attribution: If enabled, the theme will remember where a customer came from (e.g., a specific Facebook ad) and attach that information to their order in your Shopify admin.
  • Inquiry Attribution: If enabled, when someone sends you a message through a contact form, it will also tell you where they came from.

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